The importance of advertising or product promotion in business and industrial world has long been established. A product has its life cycle; comprised of four stages, and it needs a particular advertising strategy in each stage of its life cycle. However, a few basic steps are relevant at every stage, as these can provide answers to some basic questions. A carefully designed advertising campaign aims the positioning of a product, and thus, creates an appeal for a specific product in the consumers. Positioning the product is relevant, particularly in the recent age of media intensification. This research paper highlights the strategy for making successful ads, with an emphasis on positioning of products and the words attached to it. It is obvious that the ads are reached to the consumers through media; however, the mode of production, the selection of a particular media and media planning are beyond the scope of this paper.

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