Nur ud-Din Muhammad Zuhuri is recognized as one of the prominent Iranian poets and and writers of the early 11th century AH (17th century CE). In his youth, after acquiring literary education, he migrated to India, where he became affiliated with royal courts and composed panegyrics for various rulers among his most renowned works are the Divan of Zuhuri, the prose preface to his writings, and his Saqi-nama. Zuhuri's poetry exemplifies the intellectual and aesthetic characteristics of the Indian style (Sabk-e-Hendi). One of the most salient rhetorical devices in this style is personification (tashkhis), which is frequently observed in the poetry of Zuhuri Torshizi. In this literary device, the poet, using the power of imagination, attributes human traits and emotions to inanimate objects, natural elements, creatures, or abstract concepts. This paper examines the function and significance of personification in the poetry of Zuhuri Torshizi. The use of personification enhances imagination and imagery in his poetry. Through a close reading of selected verses, it explores how Zuhuri employs personification to intensify imaginative expression, enrich visual imagery, and convey mystical, emotional, and philosophical concepts in a concrete and accessible form.