A cursory look on the history of Urdu Literature of 20th century confirms the fact that Progressive movement contributed substantially in the fields of poetry, fiction and criticism. Ali Sardar Jafri, one of the pioneers of the movement produced poetry, fiction and criticism. He has been hailed as a leading poet and one of the few distinguished critics ever produced by Marxist school of criticism in Urdu. With wider perspective of New Marxist Critical Theory, this article analyses critical writings of Jafri spreading over from his theoretical constructions to interpretive studies of poetry. The article theorises that Jafri's earlier writings show his hard-line belief in orthodox Marxist stance about literature characterising altogether rejection of classical and modernist literature, but in his later writings, particularly focused on the poetry of Kabir, Meer and Ghalib, he seems to be advocating the cultural pluralism, more probably as an ultimate answer to the crisis that arose out of the insistence on conflicting forms of linguistic and religious identities.