Nobody can deny the importance of media in modern times. Media is being used as most effective tool in today’s world. The article analyses the basic characteristics and important expressions of Islamic media in perspective of media’s role. Islamic media is meant to keep the people abreast of the religious particulars so that they may form a balanced and right approach. The main regulating points of Islamic media are: 1) authenticity of information, 2) honest dissemination of information, 3)restraint of negative information, 4) employing Islamic ethical values in discharging duties. Some important suggestions have also been presented at the end of the article regarding improvement of Islamic media.